Website
checklist
Make sure your website aligns with card network standards and e-commerce best practices.
As you complete each item and check it off, the state of each checkbox is stored within your browser’s cache. You can refer back to this page at any time to see what you’ve completed so far.
This page contains a list of the common elements—such as accurate product descriptions, clear policies, and proper security features—that each business on Stripe should address on its website. Adhering to these recommendations reduces the risk of customer confusion and disputes. It also helps you meet Stripe’s standards and the standards set by the credit card networks.
Our Stripe Shop Terms of Use are available under the Creative Commons Attribution 4.0 International License. To ensure compliance with card network rules, feel free to use the Stripe Shop Terms as a starting point as you build your site.
Best Practices for Your Website
Product Descriptions
Besides only listing the name of the product or service, you can help customers with their purchasing decision by providing detailed text descriptions of what you’re selling. For physical goods, include multiple pictures and information about material, colors, and other details. This is also an important measure to protect against potential disputes: setting the right expectations up front gives your customers a clear idea of what they get for their money.
If we review your website and find that it isn’t clear what you’re selling, we may contact you with recommendations for improving the description.Currency Display
To support international purchasers, clearly display the currency associated with the prices on your site. Listing only the currency symbol may not be enough, so be as explicit as possible when showing prices.Contact Methods
Make sure your customers can find multiple contact methods on your site, including direct communication channels, such as email addresses, phone numbers, and live chat (something besides contact forms). Low-friction communication is key to providing a good customer experience and heading off misunderstandings early on, helping to avoid disputes.
If we review your website and can’t find a clear way to contact you, we may ask that you add some contact options to the site.Fulfillment Policies
For most businesses, you must clearly explain your order fulfillment policies to your customers. Some examples include:Refund policy: Describe the conditions under which customers can receive a refund.
Shipping or delivery policy: Describe shipping methods, times, and rates, as well as eligible destinations.
Return policy and process: Describe the conditions under which customers can return purchased goods and the return process.
Cancellation policy: Describe the conditions under which customers can cancel subscriptions or reservations.
Businesses that have no fulfillment process (e.g., in-person services or charitable donations) don’t need to include fulfillment policies.
If your website doesn’t include sufficient information about your fulfillment policies, we might request that you add it. If you want us to review updates, contact Stripe Support.
Restrictions Disclosure
Certain products and services are subject to restrictions. Properly disclosing any applicable restrictions and how they may impact your customers helps build trust with them.Privacy Policy
Clearly explain your website’s privacy policy. This helps with compliance and builds transparency about how customer data is protected, used, or disclosed.Physical Address
If you have a physical address, listing it on your website adds credibility for your business.Promotions and Trials
Clearly disclose the conditions of any promotion, discount, or trial. Display a link or disclaimer text so that it’s visible when customers agree to participate.Security and PCI Compliance
Let customers know that you comply with PCI standards. Your website (especially your payment form) must use HTTPS and other best security practices, and must not be vulnerable to card testing.
Read more about integration security on Stripe Docs.Card Logos at Checkout
You can reduce friction in the checkout process by displaying the brand logos of the credit cards that you accept.
Card Network Policies
These guidelines are based on the rules published by the card networks. As an online merchant, it’s your responsibility to ensure that you’re compliant with these rules, including:
Discover Network Rules (please contact Discover for a copy)
